Monitoring the online conversations that take place around your brand is a full time job these days. With customers becoming more willing and likely to discuss their interactions with your company, it is your job to pay attention. If a bad experience is had, rest assured there will be something about it written on the Internet. People are much more likely to write about a bad experience than they are about a good one. Your reputation online is becoming just as important as your reputation offline. This is precisely why online reputation management is important. More and more consumers are utilizing the internet to research a product before they purchase at your physical locations. If you put them off while they’re researching online, your nearest competitor is just a click away.