Deep Sojourner

Writings and Musing on the Web

Archive for the 'Marketing' Category

June 22, 2009

5 Types of Direct Mail Marketing

One of the best ways to market your products or services to potential customers is to use a direct mail service. This is a service which sends your advertising material to all of the names on one or more direct mailing lists. These people see your ads and may then choose to purchase what you [...]

September 30, 2008

The Greatest Bar Conversation

So I guess in Florida search engine optimization is a big thing, and a lot of people are really into it. I was traveling on business, sitting at the bar in one of those typical tourist restaurants near the hotel when this guy sits down and starts talking to me. Seems bright enough, so I play along. He [...]

June 26, 2008

Suntan Lotions are Sexy

There are some products that are just plain sexy. Every image that they conjure up is one that’s designed to attract you or to appeal to your senses. Suntan lotions are a great example of this type of product. It’s easy for someone to market suntan lotion since it’s such a sexy product.
Here are just [...]

April 27, 2008

Step-by-Step Guide to Tampa Web Marketing

You have a business based in Tampa, Florida and you want to develop a web presence for that business. Here’s how to do it:

Set up a terrific website. Unless you’re a great web designer yourself, you should pay someone to help you. The look of the site matters.
Optimize that website. Search engines pay attention to [...]