So I guess in Florida search engine optimization is a big thing, and a lot of people are really into it. I was traveling on business, sitting at the bar in one of those typical tourist restaurants near the hotel when this guy sits down and starts talking to me. Seems bright enough, so I play along. He tells me that he is here for an Orlando web marketing seminar. Since I don’t have a clue what web marketing is and why you’d need it, I asked him to fill me in on the fascinating details of what exactly it’s all about. Wow! Apparently this is big business, which explains the seminar. At the moment in Orlando SEO professionals from all over the country were in town to talk about things like Web 2.0, social media, link building, and what the value of organic versus paid search was. It really was a very fascinating conversation; I love learning about that kind of stuff when I least expect it. We sat there for probably two hours before he finally left. I promised myself when I got back home, I’d check it all out and see if our company could benefit from something like that.

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